Research


Market research.... to know whats goings on around you. I began my market research with a visit to several brand in Bangalore including: Fab India, Global Desi, Pure Earth, Satya Paul, AND, Biba, Pantaloons, Life Styles, Jute Cottage, Soch, Aakriti, Holi, Melange, Haute Curry and Chemistry.

What to look at in Brand?
  • USP
  • Whats the look/ tag line?
  • Theme-global/ urban/ ethnic, etc
  • Kind of products- range, stylization
  • Trend- current sales, new arrivals
  • Predominant fabrics
  • Colour palate
  • Target market
With a focus on introducing crochet lace in home furnishing and accessories a market survey on the home furnishings stores in Bangalore was done. The following is an analysis of the current market trend:











The next step was to look within and compare what are the looks or products that are missing at the moment at the MotherEarth Store.


Trends in home furnishing do not change as quickly as in fashion. Trends also trickle down from international market to the domestic market within a couple of years. Even so it is essential to know what the trend forecast for the coming year is in home furnishings. According to Pantone forecast the nine palettes for 2012 are: Nonchalance, Subtleties, Resilience, Indigo Effects, and Transcending Time, Back to the Fuchsia, Reflections, Nouveau Neon and The Comics”.
Heimtextiles is one such reputed company that conducts forecasts for home furnishings. They predict four main themes for the coming year:



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